Gold Shovel Association Privacy Policy

Effective Date:  August 25, 2019

Gold Shovel Association (“GSA”, “we” or “us”) respects your concerns about privacy and values the relationship we have with you.  This Privacy Policy applies to Personal Information (as described below) that we collect on the GSA websites, including the online website application provided by GSA (“Online Service”) via (or at such other URL as GSA may designate from time to time, including subdomains) (collectively, the “Site”), and including other contexts in which you provide Personal Information, such as when you call or correspond with GSA.

GSA has engaged Oropala, LLC (“Oropala”) to provide certain services to GSA’s members.  Personal Information collected on the GSA websites is accessible to and will be shared with Oropala, and Oropala will use your Personal Information in its capacity as a service provider to GSA.  Oropala’s Privacy Policy can be found at


By submitting or making available Personal Information to us through our Site or otherwise, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your Personal Information in accordance with this Privacy Policy. Your Personal Information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Information may be less stringent than the laws in your country.


We may revise this Privacy Policy from time to time, as we add new features and services, as laws change, and as industry privacy and security best practices evolve.  We will notify you of any changes that we consider material by posting the new Privacy Policy on the Site. You are advised to review this Privacy Policy periodically for any changes.  By accessing or using the Site after we have posted the updated Privacy Policy, you consent to the new practice(s) identified in the update. You can check the “effective date” posted at the top of the Privacy Policy to see when the Privacy Policy was last updated. Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice.


We collect Personal Information when the user chooses to provide such information, such as when you:

  • Submit information through the “Contact Us” page of the Site;
  • Use the Online Service;
  • Participate in a survey; and
  • Provide us feedback or contact us via email.

This information can include:

  • First and last name;
  • Email address;
  • Phone number;
  • Postal address;
  • Professional title and company name;
  • Username and password;
  • Social Security number or taxpayer identification number;
  • Demographic information (such as zip code);
  • Geographic information;
  • Credit card number and account information;
  • Compliance information (such as corporate policies or accident reports); or
  • Content you may provide (for example, when sending us messages through the “Contact Us” page).

We also collect Cookies and Usage Data, including your Internet Protocol (“IP”) address, browser type, and web log data (see the section of this Privacy Policy on Usage Data below for more details).

If you choose to give us Personal Information, we may use that Personal Information to correspond with you, provide you with requested materials, and contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the “unsubscribe” link or instructions provided in any email we send.


Like many site operators, we collect information that your browser sends whenever you visit our Site in order to improve the overall quality of your online experience. This may include information such as your computer’s IP address, browser type, and browser version; the pages of our Site that you visit; the time and date of your visit; the time spent on those pages; unique device identifiers; and other diagnostic data.

Web Server Logs and IP Addresses.  An IP address is a number that automatically identifies the computer or device you have used to access the internet. The IP address enables our server to send you the web pages that you want to visit, and it may disclose the server owned by your internet service provider.  We may use IP addresses to conduct website analyses and performance reviews and to administer the Site, though we will not combine traffic data with user accounts.

Cookies, Web Beacons, and Other Tracking Technologies. We use cookies and similar tracking technologies to track the activity on the Site and hold certain information.

Cookies are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. Cookies in and of themselves do not personally identify users, though they do identify a user’s computer.  Many websites use cookies as a standard practice to provide useful features when a user visits the website, and most web browsers are set up to accept cookies.  We use cookies to improve your online experience when visiting the Site.  For example, cookies may be used to prevent you from receiving multiple requests to participate in the same survey.  Information collected via the use of cookies may be used for marketing and/or research purposes and may be shared by us with our affiliates and unaffiliated parties.

Like many websites, the Site may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them, or for an extended period) to provide you with a more personal and interactive experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.  However, if you do not accept cookies, you may not be able to use some portions of the Site. If you choose to disable cookies, some areas of the Site may not function correctly.

Some of the Site’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about website usage.  A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to otherwise analyze the effectiveness of a website.  Some web beacons may be unusable if you elect to reject their associated cookies.  We also use tracking technologies such as tags and scripts to collect and track information and to improve and analyze the Site.


Some web browsers may transmit “do-not-track” signals to the websites with which a user communicates, though web browsers incorporate and activate this functionality in different ways and it is not always clear whether users intend for these signals to be transmitted. There currently is disagreement, including among participants in the leading internet standards-setting organization, concerning what, if anything, websites should do when they receive such signals. We currently do not take action in response to these signals, but if and when a standard is established and accepted, we may reassess how to respond to these signals.


We will use your Personal Information only (i) to provide you with requested information; (ii) to operate the Site; (iii) to verify your identity; (iv) to allow for database linkage; (v) to provide reporting capability; (vi) to improve our Site; (vii) to personalize your experience; (viii) to allow for recordkeeping and tracking of data; (ix) to share with other users; (x) for use as account information in our system; (xi) to provide marketing materials, communications and information, promotional offers, and newsletters; (xii) to conduct research and analysis to maintain, protect, develop, and improve the Site; and (xiii) for our everyday business purposes.

If you provide your email address, we may send you administrative and promotional emails. Where required in the relevant jurisdiction, we will obtain your consent before sending you promotional emails.  If you wish to opt out of promotional emails, you may do so by following the “unsubscribe” instructions in the email.


We share information about your Site experiences and other interactions with GSA with Oropala and with our affiliates for their everyday business and marketing purposes. For example, Oropala or our affiliates may use your Personal Information to develop new products.  We will not sell, rent, license, or trade your Personal Information with nonaffiliate third parties for their or our own direct marketing use unless we receive your express consent to do so.  We may sell, rent, license or trade aggregated or organization-specific business information or data to nonaffiliate third parties for other purposes. Unless you give us permission to do so, we will not share your Personal Information with third parties other than as specified in this Privacy Policy. Nonpersonally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Disclosures to Third Parties Assisting in Our Operations

We may share your Personal Information under confidentiality agreements and any legally required data-processing agreements with other companies that we work with, including Oropala, or that work on our behalf, to provide specific services, such as hosting of your applications, email solutions, maintenance services, database management, payment processing for purchases, monitoring and analyzing the data and usage of the Site, or the providing of support and maintenance services for the Site, as well as legal, regulatory, audit and other professional advisors. These companies may use your Personal Information to assist us in our operations or for our legitimate business interests. However, these companies do not have any independent right to share this information.

Disclosures Under Special Circumstances

We may also release your Personal Information when we believe release is appropriate to comply with the law (such as to comply with a subpoena, or similar legal process), enforce our Site or other company policies, or protect ours or others’ rights, property, or safety.

Specifically, we may disclose your Personal Information in the good-faith belief that such action is necessary to:

  • Respond to subpoenas, court orders, search warrants, legal processes or governmental regulations or inquiries, or to otherwise comply with a legal obligation;
  • Protect, establish, and/or defend our rights or property;
  • Prevent or investigate possible wrongdoing in connection with the Site, including by cooperating with law enforcement authorities in investigating and prosecuting users who violate our rules or engage in behavior that is illegal or harmful to other users;
  • Protect the personal safety of users of the Site or the public;
  • Investigate, prevent, or take action regarding illegal activities or suspected fraud, or as otherwise required by law; or
  • Protect against legal liability.

Other Parties with Your Consent or at Your Direction

In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you consent to or request such sharing.

Business Transfers

We may share your Personal Information with another business entity in connection with the sale, assignment, merger or other transfer of all or a portion of our business to such entity.  We will require any such successor business entity to honor the terms of this Privacy Policy.


The security of your Personal Information is important to us.  We maintain administrative, technical and physical safeguards designed to protect the Personal Information that you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.  Remember, however, that while we have endeavored to create a secure and reliable Site for users, no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.


The Site contains links and connections to other websites for your convenience and information. These websites may operate independently from us. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.


Under Age 13.  The Site is not directed to children under the age of 13, and we do not knowingly collect or retain Personal Information about persons under 13. We encourage parents and legal guardians to monitor the activity of those under 13 years of age. If you have reason to believe that a child under the age of 13 has provided Personal Information to us without parental consent, please contact us and we will make every effort to delete that data from our databases. It is not our policy to intentionally collect or maintain information about anyone under the age of 13.  No one under the age of 13 should submit any Personal Information to us or the Site.

Under Age 18.  Minors under 18 years of age, but who are age 13 or above, may have the Personal Information that they have provided to us deleted by contacting us as specified in the Contact Us section of this Privacy Policy and requesting deletion.  Please note that, while we make reasonable efforts to comply with such requests, deletion of your Personal Information does not ensure complete and comprehensive removal of that data from all our systems and backup systems.


At certain locations on the Site where information about you may be requested, you are offered the opportunity to opt out of receiving communications from us.  You may also review and request changes or corrections to your Personal Information that we have collected, including the deletion of your Personal Information and removal of your Personal Information from our databases in order to prevent receipt of future communications, by contacting us as described below.


You are responsible for maintaining the confidentiality of your account password.  Never share your password with anyone you don’t want accessing your account.  You agree that you will provide access to your password only to insured spouses and/or dependents and you agree any user of your password is bound by the terms set forth in this Privacy Policy.  It is your sole responsibility to inform GSA of any need to deactivate a password.


If you have any questions about this Privacy Policy, please contact us by email at  or by regular mail at 2307 S Rural Road, Tempe, AZ 85282.

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